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Gojiberry runs your outreach as a pipeline of three building blocks.

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The three building blocks

1

Source agent: the lead finder

A source agent continuously sources leads matching your targeting criteria (job titles, industries, locations, signals, …) and scores them with AI.
2

List: where the leads land

Every source agent is linked to a list (listId is required when creating an agent): the leads it finds are imported as contacts into that list. You can also fill a list yourself, by importing contacts or revealing leads from the Directory.
3

Campaign: the outreach

A campaign uses one or more lists as its lead source (listIds is required when creating a campaign). It runs its steps (LinkedIn invitations, messages, emails, …) on the contacts of those lists, sending through your LinkedIn and email seats. Once activated, it runs the outreach automatically every day.

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Terminology

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Best practice: create a Full Cycle agent

Always create the three resources, in this order: first the list, then the source agent that fills it, then the campaign that reaches out to it. A source agent created without a campaign shows up as a legacy agent in the app and contacts nobody. A typical setup through the API, with the matching MCP tools:
A new campaign starts active unless you pass "active": false. Create it inactive if you want to review it before anything is sent.
The full walkthrough, with request bodies, is the A full outbound play from one prompt tutorial.